Kitchen & bathroom flooring?

hello everybody I am particularly asking from anybody with renovation experts about new flooring for my house, particularly my kitchen and bathroom, have been looking around and instead of your typical ceramic tile, or vinyl tile, i found this tile place and they have this Beautiful porcelain tile. Is this new on the market for flooring and can anybody tell me if this is a practical product to use? I know porcelain has been around for thousands of years, the German royalty had statues made from this and they did Endeavour to make it as white as possible, also the Chinese have used it throughout the centuries.